Who is your audience?
You must have a basic idea of who you want to market your products to. How old are they? What is their gender? Where do they reside? Where are they on Facebook? To do this, you need to familiarize yourself with Facebook demographics. Facebook Audience Insights is a tool that will tell you about potential customers age, gender, relationship status, location, education, language, Facebook usage, and even past purchases.
What do you want to get out of marketing on Facebook? Whatever your goal is, make sure that it is specific and measurable. Everything you do on Facebook should work towards your goals. Your business’s Facebook mission statement can be your overall strategy as well as a stimulus to help you maintain your brand’s voice.
Now, what kind of content do you want to put out? Your content should be creative and appealing to the eye. It needs to grab your customers and pull them in enough that they are curious about who you are and what your business does.
Create a Facebook Business Page
Now that you have your audience, goals, and content strategy down, it’s time to create that Facebook page.
Profile photo and cover image
Your logo should be your profile picture. The cover image can be whatever you want it to be. It can be artwork, contact information, your employees, etc. It should, just like your content, catch the eye of your visitors because the photo will enhance your page.
The about section is self-explanatory. It’s there so you can tell your visitors who you are and what you do. Make it short and sweet because, in the full about section, you can make sure to add more details. Your visitors want to know what you do and what makes you different from all the other companies. They also want to hear a little about the person who owns the business.
Now you’re ready to start posting.
Facebook text post
This is a normal post that contains only text. Most businesses use it to ask questions so that they can understand their audience more. It can also be used to bring engagement to your page.
This is a post that you have pinned to show up at the top of your page. This is used when certain content is considered better than others, usually when it brings in a lot of visitors and likes. It captures your brand and the eyes of your potential followers. You can only have one pinned post at a time, but you can change it as often as you would like.
Facebook photo post
This is just like the normal posts, besides the fact that it includes a picture. Visitors will more likely like a post with a picture attached than a post without one.
Facebook video post
People watch over 100 million hours of video on Facebook every day. If you want to do this type of post often, then they should be at most a minute long. A short video with a strong visual appeal can compel your visitors to like, comment, or even share your post. A few longer videos here or there isn’t bad, but if it isn’t interesting its more likely that they will not finish it.
Facebook Live video
Facebook Live video is broadcasting yourself live. It’s a great way to interact with your followers and to keep them updated with your ventures. It allows you to share content and announcements in real-time. Viewers can comment and ask you questions right then and there. Anything can happen in the real world; you have to be prepared.
Linked content post
A link content post links content from an outside source to Facebook. For instance, if you have a WordPress account, it allows for your blogs to be linked with your Facebook. When your blog is published on WordPress, it will then publish a link on Facebook.
Post Valuable Information
Quality over quantity. Post information that people will be happy to listen to or read about. Don’t post too much information or have endless updates about the same things. No one likes when their news feed is being clogged by information you’ve heard over and over. You can follow the 80-20 rule which is 80% of your posts should inform and entertain, while the other 20% is promoting your brand.
This means that you pay Facebook to advertise your content to a specific audience. That’s why it’s so important to know your audience before you even think about Facebook ads. They have a variety of advertising options designed for business. When you start your ad campaign, they ask you to choose your market objective. These include options like, ‘brand awareness’, ‘traffic’, ‘engagement’, ‘conversations’, etc.
Review your Statistics
Always track and measure your performance. You need to know what works and what doesn’t so that you have a strategy for the future. You can track your audience engagement through Facebook Insights. It shows you how many likes, reach, and engagement you have gained from when you first started. It also helps determine which types of posts are working the best for your page.
Remember it’s important to build relationships with people on Facebook. You can do this by liking, commenting on and sharing posts of similar businesses.
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