25 Digital Marketing Quotes That Will Keep You on Track

Digital Marketing Quotes

  1. The consumer is not a moron; she is your wife.
    David Ogilvy
  2. Build relationships, not links.
    Scott Wyden Kivowitz
  3. “Don’t say anything online that you wouldn’t want plastered on a billboard with your face (or logo) on it.”
    Erin Bury
  4. If you’re not failing now and again, it’s a sign you’re not doing anything innovative.
    Woody Allen
  5. An essential aspect of creativity is not being afraid to fail.
    Edwin Land

Email Marketing Quotes

  1. A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.
    Ramsay Leimenstoll
  2. Email has an ability many channels don’t: creating valuable, personal touches – at scale.
    David Newman

Content Marketing Quotes

  1. Make the customer the hero of your story.
    Ann Handley
  2. If you can’t explain it to a 6-year old, you don’t know it yourself.
    Albert Einstein
  3. We need to stop interrupting what people are interested in and be what people are interested in.
    Craig Davis
  4. Either write something worth reading or do something worth writing about.
    Benjamin Franklin
  5. Content is anything that adds value to the reader’s life.
    Avinash Kaushik
  6. Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
    David Ogilvy
  7. Commit to a niche; try to stop being everything to everyone.
    Andrew Davis

Social Media Marketing Quotes

  1. Twitter is not a technology. It’s a conversation and it’s happening with or without you.
    Charlene Li
  2. Keep it short. No one reads more than the first paragraph. You have 10 seconds, make it count.
    Eric Miller
  3. 90% trust peers on social networks (even strangers); only 15–18% trust brands.
    Danny Brown

SEO Quotes

  1. Google only loves you when everyone else loves you first.
    Wendy Piersall
  2. The objective is not to ‘make your links appear natural’; the objective is that your links are natural.
    Matt Cutts

User Experience Quotes

  1. If you make listening and observation your occupation, you will gain much more than you can by talk.
    Robert Baden-Powell
  2. If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.
    Jim Stengel
  3. People ignore design that ignores people.
    Frank Chimero
  4. If you can’t measure it, you can’t manage it.
    Peter Drucker
  5. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.
    Paola Antonelli 
  6. Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do, and they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors.
    Mike Kuniavsky

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Email: info@wamplermacgregor.com
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Branding is Important and Here’s Why

Branding is important for your business in many ways. It is defined as a name, slogan, sign, or a combination of these elements for a specific company, product, or service, that can be easily identifiable. Not only does branding leave a memorable impression on the patrons but also allows them to know what to expect from your company. Your brand is built based on who you are as a business, and because of this, the consumer can make out who is the better choice between you and your competitors.

Loyal Customers

Banding creates loyal customers as well as loyal employees. It helps employers understand that they are part of an organization that can give them purpose. For customers, it gives them something to stand behind and to believe in. When you were part of a specific brand you feel more important. For example, a lot of people wear Louis Vuitton and treat their clothes and bags as if it were their newborn child.

Business Value

When your business has a brand, it makes you seem more appealing for investment opportunities in the marketplace. It also will help you generate future business and help establish your company in the industry.  

New Customers

When your company brands itself, it starts to get recognition from other companies and consumers, making it the most important reason for branding. Your logo is the face of your company. This is how people will identify you. Therefore, when creating a logo, it has to be powerful and easy to remember. It has to make a great first impression. Good branding will never have problems getting business. Once your brand is well established, word of mouth will be your best friend because it will be your company’s best and most effective advertising technique.

Trust

People are more likely to do business with a company that seems professional. If you have a logo that is terrible to look at, your company probably won’t do so well. A professional appearance and a well-strategized branding will help your company build trust with your consumers. Being professionally branded makes it seem like you know what you’re doing.


For Inquiries contact us at:
Office Line: (413) 301-7962
Email: info@wamplermacgregor.com
Website: http://www.wamplermacgregor.com

Reasons Why You Need a Digital Marketing Strategy

Don’t be cocky and go into digital marketing without a strategy.

Provides equal opportunity for every business

Digital marketing isn’t only for big corporations or multinational companies. Small businesses can benefit greatly with the help of digital marketing, you can actually give it leverage. Digital marketing provides equal opportunity for every business, so you will be able to see your small business grow. You can use digital marketing to its full extent by engaging with clients on different platforms. This means is social media, your personal site, or blogs.

The cost-effective form of marketing

With some digital marketing, there are many ways where you can advertise to your specific audience without breaking the bank. You can take on the task of finding followers on your own or you can pay for ads on these sites. For example, on Facebook, you can pay $10 to boost a post. You can also go on other people’s posts and have conversations that would lead up to the liking and following of your page. Prices vary based on this site you’re on and what kind of ad you’re trying to show your audience.

Helps in conversions

Small businesses should try to gain more conversation so they can build customer loyalty. This means that they will have to create great sustainable content. Digital marketing allows you to communicate directly to your customers who see your content. these sites usually have comments, messages, reviews, or social media posts. Communicating with your customers show that you care about what they say and think. It also allows you to gather data on your specific consumer audience. The customer tends to engage more with brands when they combine multiple types of content; photos, videos, and audio.

Increases revenue

Successful digital marketing gives you more conversation meaning more revenue. Companies that use social media obtain 78% more business compared to companies who don’t. These companies usually get high responses from email marketing. Being successful in these two groups will definitely help increase your revenue.

Targeting the right audience

Digital marketing is deemed the highest individualized form of marketing. Before you make a product, you have to know who your target audience is. If you make a product and you don’t know who it’s for, it’s most likely that no one’s going to buy it. People like to buy things that seem like it’s for them. With digital marketing, finding your audience has gotten a lot easier. With email marketing, you can focus on a single person.

Helps in mobile marketing

You’re blind if you cannot see that a lot of people have mobile phones. For that reason, companies are optimizing their websites to be mobile responsive. Mobile phones aren’t only for calling and texting. People also shop, search, read the news, watch videos, etc., on them. Can buy ads to be put in front of consumers when they are using specific apps.

Increases brand reputation

Every business aims to attract more customers. When people start to recognize your brand, its reputation increases, especially when you offer them precisely what they are looking for. A better reputation means that customers are more willing to trust you.
This also helps you win the trust of your customers.

Gives measurable results

There are certain tools that can help you measure your outcomes for each and every digital marketing platform. This will help you to evaluate how well you are doing so you can make important decisions.

Flexibility

There are so many different forms and uses of digital marketing. This includes banner ads, email marketing, content marketing, and social media. Using digital marketing can open numerous possibilities for publicity strategies. You can stop poorly performing campaigns in real-time.

Small business should use digital marketing. Nowadays it harder to be just a brick and mortar store. This process is slow, and you can lose a lot of money during the downtime. You need a place where you can publicize your business alone. The more people to see it and like it, there more people willing to go to your store. Digital marketing helps increase sales, visibility, engagement, and it is cost-effective, sometimes free if you do it yourself. Start building your digital marketing strategy as soon as possible if you already haven’t.


For Inquiries contact us at:
Office Line: (413) 301-7962
Email: info@wamplermacgregor.com
Website: http://www.wamplermacgregor.com

What’s Digital Marketing?

Defining digital marketing

Digital marketing is marketing but online. It is achieving marketing objectives through digital technologies and media. People who are in digital marketing manage different forms of online presence which could be websites, apps (mobile or not), and social media. It also includes search engine marketing, online marketing, social media marketing, and email marketing.

Tactics

Some tactics are:

Email – You use email campaigns which are a set of individual emails that are sent across a specific amount of time for a specific purpose, like advertising.

Social Media – It makes it a lot easier to target specific demographics. People are connected and can easily share information that they find interesting in a matter of seconds.

Search Marketing – You can promote your website by increasing the amount of SERPs or search engine result pages by paying for ads.

Content Marketing – Create, publish, and distribute content to a targeted audience online.

Advertising – Showing off your products and services to your audience.

Web Analytics – The measurement and analysis of wen date is a great tool to use when looking for your targeting audience. It also shows how well a certain website is doing.

These are used to acquire new customers and provide services to existing customers.  People can interact with brands from all their devices, gaming consoles, TVs, PCs, and smartphones. Again, that’s the big difference between marketing and digital marketing. With digital marketing, you have the whole world at your fingers in an instant, while people who aren’t online, have the whole world, but it’ll take forever to get there.

Website Optimization – Condition your website so that it runs and look smooth. People are visual beings, things should be where there are supposed to be, and it should do it fast because people also have short attention spans.  


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How to Increase Your Customer Acquisition

In order for a business to grow and succeed they need to bring in new customers. No matter how many customers you have, it’s a good idea to have a road-map for customer acquisition. Honestly, it’s unlikely that a web crawler visiting your site for the first time with buy one of your products. You have to have your prospective customer’s full attention to get engaged with your brand before they purchase. Build a solid acquisition plan by developing relationships with your targeted audience.

Targeted

First, you have to know who your customers are. Who are you targeting? You can waste a lot of money, resources and customer acquisition if you don’t know who you want to market to. Create a community that focuses on the customer experience. Have informal conversations with existing customers. You can ask them what they would like to know more about. Loyal customers won’t mind if you are asking them for ideas. Social media is also effective when trying to build engagement. Just by clicking on hashtags you can find what shoppers are saying about different brands, negative and positive. Have conversations with prospects and encourage your team to set up 1-2-1’s interactions.

Sustainable

A sustainable customer acquisition strategy means that the investments you make now can benefit you in the future. If you wanted to gain new customers through a blog, make sure you can produce content throughout your career. You can make one blog and leave it to fend for itself, but that won’t bring you the results you may want. If these posts are well written and informational, they should bring sustainable traffic and new customers. 

Develop Partnerships

Gain exposure by teaming up with other brands that allow both of you to benefit. This allows your company to be exposed to their customers, and vice versa. For example, Spotify and Uber teamed up allowing customers to play their favorite playlist while in the car they hired for a better ride experience.

Flexible

Customers don’t like brands, so you have to convince them to trust you.  Be flexible because marketing and sales, and the way people respond to them are always changing. I would be lying if I said I didn’t hang up on reps for trying to sell me something. Consumers trust the advice of their peers more than a business. Change it up. When creating content, think about remaking it in different media. Everyone learns differently, and if they can learn from your company in an easy way, they may view you as a reliable resource.

Limit Spending

I wouldn’t recommend recruiting a large sales team. It’s important to have a few, but if your sales team isn’t bringing in customers, you’re wasting money. Have a few sale reps and use marketing automation software to nurture those leads. There are many different companies that sell CRM software. Build a relationship with the customers you do have because they can give you business from word of mouth.


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Email: info@wamplermacgregor.com
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Customer Acquisition

Over the years, the cost of acquiring customers has increased by over 50%. Brands have become less trustworthy to their customers and marketing has become more expensive.

Defining Customer Acquisition

Customer acquisition refers to gaining new customers. It can be considered to be the link between advertising and customer relationship management. Getting new customers involves persuading your consumers into buying your company’s products and services. Companies and organizations consider the cost of customer acquisition to be important because it evaluates how much value a customer brings to their business. Successful customer acquisition strategies include customer referrals, customer loyalty programs, etc.

Customer acquisition is important for any business, so don’t count yourself out.

It allows your business to make money to meet costs, pay employees, and reinvest in growth. It also shows your investors, partners, and influencers that your business has traction.

As customers move through the funnel, meaning their buying journey, they;

Gain awareness of your brand

Add your product or service to their consideration pool, and

Make a choice to become a paying customer of your business.

Customer acquisition refers to the funnel as a whole. Lead generation happens at the top of the funnel, lead acquisition happens in the middle, and lead conversation happens at the bottom.

The Customer Acquisition Process

It takes time, effort, and strategies to take full advantage of customer acquisition. The first step is to identify the quality of potential customers. Next, the company takes these leads and see if they are viable. If it seems that a lead is viable and it seems you are able to acquire a new customer, this person would be upgraded to prospect and assigned to a salesperson for further interaction. A customer acquisition strategy can involve reaching out to potential customers through calls and mailing lists. This allows companies to determine which individuals have already expressed interest in or have already used similar products.

A lot of customer acquisition programs include establishing a relationship with prospective customers to see how your products will help their needs. Sometimes sale reps will attempt to identify unstated needs so that they can build data based on ongoing conversations and interactions with said prospects. They also take this information so that they can offer additional products, allowing the prospective customers to see greater value from purchasing products they were already considering.

Customer Acquisition Cost

Customer acquisition costs or CAC is determined by dividing the total costs associated with acquisition by the total number of new customers within a specific time. Companies and organizations need to get ROI from marketing and sales campaigns towards customer acquisition.

Benefits of Customer Acquisition

Using customer acquisition right helps companies grow. targeted customer acquisition programs help companies acquire the right customers for their business. It’s always best to know your demographic so you do not waste money on advertising to customers that won’t buy your products. For upstart companies with very little product, customer acquisition is very important. For established companies to grow most effectively they should find ways to attract, satisfy and retain customers. Well-known companies don’t need customer acquisition as much as smaller businesses because they are well known, and it’s more likely that customers bring them knew customers by word of mouth.


For Inquiries contact us at:
Office Line: (413) 301-7962
Email: info@wamplermacgregor.com
Website: http://www.wamplermacgregor.com

Website Optimization

Why You Should Optimize Your Website

“Search engine optimization” or SEO is the practice of increasing the quantity and quality of website traffic. SEO improves your company’s online presence and their goals. The majority of online traffic comes from search engines (Google, Bing, Yahoo, etc.). Organic searches receive more clicks than paid advertisements. The comparison is quite high; only ~2.8% of people clicked on paid ads. Also, a large percentage of searchers often choose businesses that are listed on page one because they believe that they have more credible and trustworthy. The more clicks that your website gets, the higher it’s position when searched. Having a higher rating makes users believe that you are the best option. When SEO is set up properly, it can pay dividends over time. With Google Analytics, you are able to see what words are driving traffic, meaning that SEO is very measurable. This information allows your business’s website to be more successful.

Keyword Research

Search optimization starts with keyword research. This is a very important step when you begin your marketing strategy. You will always have to stay up to date with you research because the numbers always change. Find relevant keywords for your business that have low competition but high search rate and write them down. Keep track of the word rankings in order to optimize your site as well as to best your competition.

Create Content with Keywords

When you create content, always keep your keyword in the back of your head. The point of the content you make is for it to reach people who are looking for it. Getting traffic is easier if you base your content on the keywords that people are already searching for.

Speed it Up

Google doesn’t like slow websites, and your visitors don’t either. Now, google is punishing slow running sites. If you overwhelm your website with a lot of content, pop-ups, and new products, it’s going to get slow overtime. Make sure you are getting rid of certain content that isn’t relevant or helpful anymore.

Use Landing Pages

Landing pages are one of the most important marketing tools out there. Landing pages are pages that are specifically tailored for marketing and advertising.  Again, when you create your landing pages, keep keyword in your mind. Put that keyword in the title or in the body of your page. You can also create landing pages that focus on one keyword at a time. Remember to get rid of your landing pages when they are no longer relevant, or they will slow your site.

Update Your Page Titles

Please make sure that you update your page titles. Google uses this to better help the searcher find your page. You can also use keywords in the title. Everything often comes back to keywords. It should be incorporated in everything you do to optimize your website.


There are so many other tips that you can use to help optimize your site. SEO is always evolving, so it’s important to keep on path. Make sure that you keep track of your progress, so you know how well you are doing versus what you need to work on.


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Email: info@wamplermacgregor.com
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5 Reasons Why Your Website Should Be Fast & Responsive

We all want a fast and responsive website, but we don’t always do the work to get it there. Either you don’t have time, or you might be too lazy to do it. All the same, you still have to get it done if you want real results. Here are some reasons to get you off your butt and optimize that website.

1) Increased Mobile Usage

More people own phones than a personal computer. Thus, there is no surprise that mobile internet use has hit the roof. You will be doing significant damage to your website if it isn’t designed to respond on mobile devices. Unfortunately, a lot of businesses websites are not optimized to be mobile-friendly. One, it causes a headache for your visitors, and two it disrupts the amount of traffic that you would have gotten from those mobile users. Be careful, because there is a difference between a mobile-friendly site and a responsive website. While a mobile-friendly website might look okay on mobile devices, it may be harder to navigate and/or have glitches (jumbled text, images do not align). A responsive website is a website design that allows your site to adapt to any screen size.

2) Positive User Experience

When someone lands on your website, you must make sure that the experience is always positive. Your visitor shouldn’t feel overwhelmed or frustrated because there is a high chance that they will leave your site immediately. The same goes when they cannot find the information that they are looking for with relative ease. It’s also said, logically, the better the experience people have with your mobile website, the more inclined they will be to buy a product or service.

3) Blogging and Social Activities

Speaking from experience, blogging and social activities can bring you a lot of conversation. If you have a strategy down for your blogs and social media, good for you. You’re on the right track. Those of you who do this must have seen increased mobile traffic. Those of you who haven’t, it’s time to get on that horse. This being said, don’t give out links to your website if it isn’t mobile-friendly or responsive. This results in you getting high bounce rates as well as low conversation rates, and a very irritated audience.

4) Responsive for SEO

Having one URL makes everything so much easier for our friend Google. It helps look over your site as well as reduces the number of SEO errors. Responsive websites are more likely to have a high ranking in SERPs (search engine result pages).

5) Lower Cost And Website Maintenance

There is a lower need for maintenance when you have one website that can adapt to be seen on any mobile device. It will be expensive in the beginning, but when you have the hang of it, it takes less time and money to optimize it.


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Do’s and Don’ts for Creating Content

Create a content strategy

Create a content strategy that you think that you will be able to follow.  If you are a blogger, it can be writing and posting two blogs a week, or if you can every other day.

Duplicate Content

You shouldn’t copy and paste other people’s content on your page. It’s okay if you like what someone has done and ask them if you can use it. Any other time, it is wrong. Cite where the information came from and put it in your own words.

Make your point clear.

Create quality content with a purpose. Be upfront with what you’re writing and get to the point.

Create Dull content that anyone else could have made

Your content has to be, well-written, unique, relevant and exciting. Boring content isn’t going to bring anyone to your site. If you don’t have time to put in effort into your work, either lower the amount of content you create a week so you can put more effort into it or hire someone to do it for you. Don’t write an article for the sake of writing it, or without proper research

Stay on topic.

This is important because your visitor came to your site for one reason, and one reason only, and that is for whatever they are searching for. So, if you are writing about, let’s say birds, no one wants to read about how you went shopping for clothes. Pick only one idea to talk about and stick to it.

Rambling without a point

No one wants to get information in a roundabout way. Also, your article doesn’t have to be 3 pages long. All that matters is that you get your point across and you do it clearly. It’s likely that people will read the whole article if it is informative and a short length.

Experiment with different types of content

Many creators do not step out of their comfort zone. If you write blogs, why not switch it up and create some videos. Not everyone learns the same. Some learn from visuals while some from reading.  If you cannot come up with ideas, try re-purposing your existing content for a different format. Turn the information in your blog, into a video.

Create content with mistakes

Writers make mistakes, that’s understandable. This just means that you have to reread what you have written and correct anything that may be a mistake you have made. Personally, I would invest in Grammarly. Spelling and grammar can hurt the quality of your content.

Research

Reaching keywords, topics, trending content, and your competition can give you an idea of what to expect when you get into your respective industry.

Go after only keywords that have a high volume

While keywords with higher search volume might help you get visitors, it’s also harder for them to be ranked. Use keywords with lower volume for those people who don’t always search simply in the search engines.

Publish your content and never look at it again

Your traffic and conversation rates surely diminish if you do this. You have to stick to the plan and continue in order to make it work.


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Email: info@wamplermacgregor.com
Website: http://www.wamplermacgregor.com

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