Create Great Content

Writing content isn’t easy. It takes time and dedication. In order to boost your SEO rankings, and/or gain traffic, you have to write great content for your blog or site. So, I’m going to say this now. Don’t waste your time reading this article if you are choosing to write poor content that will ultimately get you nowhere. Your writing should be original so that the search engines can help your website gain more exposure.

Create Original Content

Copying content from another creator will be penalized by Google. Your ideas should be original because as said before, it helps Google and your visitors. Many will be tempted to tell you that you should not create content based on things that are “played out”. But sometimes it isn’t a bad idea to do so. Everyone learns in different ways, and if you can take one piece of content and switch it up for another media, that can expand the number of people coming to your website or blog.

Focus On Strong Headlines

Your headline is just as important as the information you are writing about. The headline is the first thing your visitor is going to see. 80% of people read your headlines, while only 20% of those people click and read the rest of your content. Take your time writing your headlines. Create a few and try to pick which one is best. Ask colleagues which one they would want to read.

Provide Answers

This is obvious, but people end up on your site because they want answers and Google is great a this. If you have an inquiry about something, put it in google, and you get links, pictures, videos, etc. They want answers to their questions, and if you cannot provide it in an easy way, they will more likely leave your website before reading all of the information. Therefore, get to the point.

Be Factual

Your information should only include facts because some people believe everything they read online. It isn’t okay to deceive your readers with information that isn’t factually correct only because it supports your writing. Do your research, it isn’t that hard.

Also, this shouldn’t have to be said because we should all know it’s not okay to steal someone’s information or ideas, BUT I’ll say it again anyway. You shouldn’t steal someone else’s information or ideas!! Always give them credit by linking them to the information in your content, or even have a work cited at the bottom of your page. Do whatever you choose to do, as long as you give them credit. They worked hard to create their content as well.

Add Images and Videos

Like I said before, everyone learns differently. Your job is to help them out so that they can take in your information as easily as possible. Add videos, images, diagrams to your content to further illustrate your point. No one only wants to look at words, unless they are reading a book. Either way, only add images when they help or add value to your writing.

Make Continual Updates to Your Website or Blog

By now, you should know that you cannot create something and then leave it behind especially if you have goals in mind. It’s like creating a business and then expecting it to go places by itself. That’s not realistic. It takes time, dedication, and most importantly work. As soon as you create something, it’s a commitment. If you do not have time to create good content, hire someone else to do it or have fewer expectations. Create a plan that you know you can achieve. If you are creating blogs, that can mean sitting down and busting a few of them out one or two days a week, then scheduling them for certain days so you don’t have to worry about them later.


Again, writing isn’t easy. But as you continue it does get easier and your writing gets better. It’s also easier to write about something you are passionate about. Keep that in mind when it comes to your goals.


For Inquiries contact us at:
Office Line: (413) 301-7962
Email: info@wamplermacgregor.com
Website: http://www.wamplermacgregor.com

Using Viral Content on Your Website

Today, there are billions of people on the internet, searching, clicking, and enjoying content. Some of this content has gone “viral” meaning that it has circulated quickly and widely from one person to another. To become viral, your content is going to have to be creative as well as shareable. This isn’t a walk in the park, especially if you are just starting out. First, you have to have good equipment as well as good editing skills. Then you will have to come up with a good idea.

 Ideas don’t grow on trees, but you can get them from sites that already have viral content on them. Believe it or not, a lot of business have trouble coming up with ideas of their own, so it isn’t bad to get inspiration from somewhere else.  After this you have to try to persuade your audience to do whatever you want them to do. As we’ve learned in English class, the three modes of persuasion are Ethos, Pathos, and Logos. Ethos appeals to ethics, pathos to emotions and logos to logic. So, when writing your content, use numbers, data, and statistics so it seems more reputable to your audience. I highly recommend keeping these modes in mind when you create your content.

If you want your content to go viral, you gave to be consistent. First, get your strategy in place and learn how to create emotionally driven content that people will not resist sharing on their social media. It’s a good idea to create content based on positive feelings, but some people also share things that are sad or has to do with modern change. That’s why so many people click on headlines with the word “Trump” in it.

Start with your headline

Your headline is going to be the first thing that catches your visitors’ eyes. So, make it interesting so they will want to read whatever you are posting. Buzzfeed is great at this. Here are some of their headlines;

Also, use power words that will compel people to click on your content. Words such as confessions, broke, secret, reveal. Incredible, stunning, etc.  After you do this, make sure your points are easily digestible so people will be persuaded to share your content.

Viral Marketing Tools

If you are online or offline you need to connect with your audience. With marketing campaign tools, it can save you time, and make your life easier, so you can make more money. It gives you a competitive advantage over marketers who do not use them. They can double your traffic, generate leads, and automate your sales process. Obviously, with automation, you can put less time into sales and more time into personal things, such as networking and speaking at events.

Measure the Virality of Your Content

When do you anything that has to do with marketing, you should ALWAYS measure the campaigns effectiveness? Say 2,000 visitors joined your email subscription, you will need to track how many of those visitors will turn into leads, and eventually buy a product. When your content becomes viral, you will be generating visitors from all different types of sites. You will want to measure how many these types of people come there. With this information, you can market your products to these specific groups.


We know the power of viral content.  Even the silliest of ideas can generate conversation. Content that involves laughter is the most shared. For instance, the world record egg.

            This eggs alone received almost 54 million likes (including myself). Because of this one post, this account now has 8.1 million followers, and have received at least 1 million likes on each post. So, this isn’t impossible, it just takes an idea and action.


For Inquiries contact us at:
Office Line: (413) 301-7962
Email: info@wamplermacgregor.com
Website: http://www.wamplermacgregor.com

Websites Should Be Professional

If you have a business, you should have a website. That being said, your website should also be professional and pleasing to the eye. A simple click on your link brings visitors to your home page and whatever is on that page is going to be your visitor first impression of you. People are visual beings meaning that if your website isn’t organized, it will have a negative impact on its success. Websites with dynamic images and fewer words are more popular because it appeals to our human nature. The gist is that beauty can speak for itself. Look at Apple’s page for their iPhone. It’s organized, widespread, sleek, and most important visually appealing. The better the web design, the more credibility your business will have.

When it comes to content with pictures and words, people rarely read it word for word. Others just focus on the images and skim through the sentences. Create content for your website that utilizes pictures more than words. It’s more often than not that people will connect to your brand better with appealing visuals. A website cannot only succeed with a compelling design. It also has to function properly. First,

Keep your homepage simple and readable

Again, people usually only skim websites, picking out the information that they want to know. Most people want to find answers to their questions with ease. With this information in mind, appeal to the audience’s emotion rather than your word count. So, images and icons can be an alternative way to communicate. The word that you do you, should be easy for people to recognize and understand. Your word shouldn’t be too small, and your font shouldn’t be ridiculous. I don’t think I need to explain what fonts to use.

Adapt for other Devices

We are in the era of technology. We now have phones, tablets, smartwatches, etc. What’s going to come next?! Whatever it is, your website should be optimized so that it can be viewed from handheld devices. We are currently more dependent on our phones than have ever been, and sooner or later mobile searches are going to be higher than computer searches. Optimizing your website for phones might be a little trickier because sometimes edits we do for one doesn’t transfer over to the other. It’s tedious but necessary.

Make sure it’s easy to navigate

If your links are broken, good luck having successful traffic. It’s self-explanatory, connect your links to the right pages. Your visitors aren’t there to figure out where everything on the website is. It should be easily visible, and easy to get to. Here are some tips;

o Link your logo to your homepage.

o Make sure you have a footer. This may include a shortened version of your menu, social icons and additional important links (terms of use/FAQ/contact/blog, etc.).


For Inquiries contact us at:
Office Line: (413) 301-7962
Email: info@wamplermacgregor.com
Website: http://www.wamplermacgregor.com

Why Your Website Should Have Landing Pages

Landing pages are used for specific reasons such as marketing and advertising. They are focused on a single objective that matches the intent of the ad that your visitor has clicked on. More information on landing pages can be found here.

When Should I Use Landing Pages on My Website?

Landing pages help your business receive more sales, emails leads, build relationships with your clients, etc. There is a multitude of ways that you can gain business by using marketing campaigns on landing pages.

Long Term Landing Pages

Long term landing pages can be used for:

Newsletter sign-ups

How-to guides

Longer-term offers  

Quotes

Free content

Free trial offers

You must make sure that you continue to use those SEO techniques. You must:

Write a clear headline

Make an accessible, Call to Action, button

Include a list of benefits

Use keywords and header codes

Unique Inbound Marketing Landing Pages

You can also make landing pages for unique reasons.

Facebook

You can make a landing page that is designed for specific people on Facebook. When you do this, you must use the same image on your page that you use for Facebook and its ads. You can also structure your landing page with the same tone and structure that is on said page. It should be short, sweet, are most importantly shareable.

Email

You can also use unique landing pages for email campaigns, which should be modified for your specific market. Email automation, (the ability to send time or action triggered emails to subscribers), campaigns are sent out progressively in order to persuade your visitors and possible customers to buy into your business. Your landing page should illustrate what you presented in your email. It is never a good idea to deceive your customers, it never ends in your favor.

Segmented Landing Pages

Segmented landing pages are amazing at gaining conversation because you can speak directly to your demographics. Building landing pages for your customer groups can drive traffic with separate and specific marketing flows. For example, if you own an amusement park, you can advertise for single tickets and family plans on two different landing pages. You can then run Facebook ads and send out segmented emails to who you are trying to reach. It’s always a great idea to make landing pages that your customers can relate to because then people have a connection and will more likely buy into your product.


In conclusion, yes, your website should have landing pages. If you disregard them, you probably won’t have the customer base you want, nor your products sold. There are many ways that you can use landing pages to benefit your business, it only takes creative thinking and most importantly, action.  


For Inquiries contact us at:
Office Line: (413) 301-7962
Email: info@wamplermacgregor.com
Website: http://www.wamplermacgregor.com

What are Landing Pages?

A landing page is a single web page that is created for marketing and advertising. It is where the visitor will “land” when they have clicked on an ad from a search engine.

Homepage vs. Landing Page

Homepages is the root of your domain and it is where everything can be accessed, usually having a multitude of links. Whereas landing pages have one link and are made for a specific reason.  If you offer more options to people, the harder it is for them to make a choice.

Different Types of Landing Pages

Lead Generation Landing Page

By the use of forms, it helps provide insight on who your potential customers are, as well as how you can reach them. You can use it to collect lead data such as names, numbers and email addresses. Once they are on your page, they are encouraged to act, like buying your products or signing up for a mailing list.

Click-Through Landing Page

Used for e-commerce and has a button as the Call to Action. People often use it if they want to make immediate sales. these pages are usually persuasive, including information on the product end or user testimonials so that it can convince the customer to buy.


For Inquiries contact us at:
Office Line: (413) 301-7962
Email: info@wamplermacgregor.com
Website: http://www.wamplermacgregor.com

Facebook is Your Business’s Best Friend

Who is your audience?

You must have a basic idea of who you want to market your products to. How old are they? What is their gender? Where do they reside? Where are they on Facebook? To do this, you need to familiarize yourself with Facebook demographics. Facebook Audience Insights is a tool that will tell you about potential customers age, gender, relationship status, location, education, language, Facebook usage, and even past purchases. 

Set Goals

What do you want to get out of marketing on Facebook? Whatever your goal is, make sure that it is specific and measurable. Everything you do on Facebook should work towards your goals. Your business’s Facebook mission statement can be your overall strategy as well as a stimulus to help you maintain your brand’s voice.

Now, what kind of content do you want to put out? Your content should be creative and appealing to the eye. It needs to grab your customers and pull them in enough that they are curious about who you are and what your business does.  

Create a Facebook Business Page

Now that you have your audience, goals, and content strategy down, it’s time to create that Facebook page.

Profile photo and cover image

Your logo should be your profile picture. The cover image can be whatever you want it to be. It can be artwork, contact information, your employees, etc. It should, just like your content, catch the eye of your visitors because the photo will enhance your page.

 “About” section

The about section is self-explanatory. It’s there so you can tell your visitors who you are and what you do. Make it short and sweet because, in the full about section, you can make sure to add more details. Your visitors want to know what you do and what makes you different from all the other companies. They also want to hear a little about the person who owns the business.

Start Posting

Now you’re ready to start posting.

Facebook text post

This is a normal post that contains only text. Most businesses use it to ask questions so that they can understand their audience more. It can also be used to bring engagement to your page.

Pinned post

This is a post that you have pinned to show up at the top of your page. This is used when certain content is considered better than others, usually when it brings in a lot of visitors and likes. It captures your brand and the eyes of your potential followers. You can only have one pinned post at a time, but you can change it as often as you would like.

Facebook photo post

This is just like the normal posts, besides the fact that it includes a picture. Visitors will more likely like a post with a picture attached than a post without one.  

Facebook video post

People watch over 100 million hours of video on Facebook every day. If you want to do this type of post often, then they should be at most a minute long. A short video with a strong visual appeal can compel your visitors to like, comment, or even share your post. A few longer videos here or there isn’t bad, but if it isn’t interesting its more likely that they will not finish it.

Facebook Live video

Facebook Live video is broadcasting yourself live. It’s a great way to interact with your followers and to keep them updated with your ventures. It allows you to share content and announcements in real-time. Viewers can comment and ask you questions right then and there. Anything can happen in the real world; you have to be prepared.  

Linked content post

A link content post links content from an outside source to Facebook. For instance, if you have a WordPress account, it allows for your blogs to be linked with your Facebook. When your blog is published on WordPress, it will then publish a link on Facebook.

Post Valuable Information

Quality over quantity. Post information that people will be happy to listen to or read about. Don’t post too much information or have endless updates about the same things. No one likes when their news feed is being clogged by information you’ve heard over and over.  You can follow the 80-20 rule which is 80% of your posts should inform and entertain, while the other 20% is promoting your brand.

Facebook Ads

This means that you pay Facebook to advertise your content to a specific audience. That’s why it’s so important to know your audience before you even think about Facebook ads. They have a variety of advertising options designed for business. When you start your ad campaign, they ask you to choose your market objective. These include options like, ‘brand awareness’, ‘traffic’, ‘engagement’, ‘conversations’, etc.

Review your Statistics

Always track and measure your performance. You need to know what works and what doesn’t so that you have a strategy for the future. You can track your audience engagement through Facebook Insights. It shows you how many likes, reach, and engagement you have gained from when you first started. It also helps determine which types of posts are working the best for your page.


Remember it’s important to build relationships with people on Facebook. You can do this by liking, commenting on and sharing posts of similar businesses.


For Inquiries contact us at:
Office Line: (413) 301-7962
Email: info@wamplermacgregor.com
Website: http://www.wamplermacgregor.com

Put Social Media Marketing in Your Back Pocket

It’s significant that you understand the fundamentals of social media. The creation of social media has to be one of the most important factors for marketing products to customers since the adaption of advertisements for television.  

Set Goals

What do you want to get out of social media, and are they realistic? You should shoot for smaller, more realistic goals that are reasonable and affordable. Your goals will influence how much money you will have to spend on social media platforms. Here are some sample goals.

Increase brand awareness. Focus on content that will put your image and personality out on the market. If your content isn’t up to par, then there is no reason to put yourself on social media.

Get quality sales. Target your customers through keywords and hashtags because it can help you get to your goal a lot faster. Believe it or not, some people are interested in the hashtags you put on your posts.

Create a loyal fanbase. Your customers are the ones liking and sharing your posts. Therefore, it makes sense to generate content based on their likes and needs.

Research your audience

Don’t make assumptions about what your customers might like. There are analytic tools that can help you figure that stuff out. It’s the internet, everything is out in the open. For instance, if you were looking to attract a younger population, you can find them on Instagram. A majority of people using Instagram are below the ages of 30.

Create engaging content

Your social media is obviously going to be centered around your content. At this point, you have a good idea of what you want published based on your goals. All you have to do is make content that will catch the eye of your audience. You have to feel confident enough to post these on social media and allow reality to set in. You are not going to get a million likes in one post, but over time you can see the activity around it. Soon you’ll see that you have likes on certain content and maybe fewer likes on others. That just means that you are going to have to focus on content that will reach your audience. Picking the right creative action and creating captions can be hard to do because you don’t know how people are going to react to it. User-generated content and content themes can help you gain user engagement. I can’t stress enough that it is important to use user-created content that has been branded from hashtags. People love authentic content that isn’t always professional. Clicking on hashtags to see what other people have posted or created can give you some ideas for your own content. Also, post on as many social media platforms as possible, don’t stick to only one. Some platforms like Facebook and Instagram, allow you to post on multiple platforms from one. You can link Facebook to your Instagram and when you post on your Insta, it will generate a post for Facebook.

Accessibility

You need to be there for your followers. So, don’t publish content and then disappear, because then your audience will too. That doesn’t mean that you have to post content multiple times a day or every day. You only need to post enough so your audience knows that your brand didn’t fall off the face of the planet. You should post anytime you have new content, products, or promotions. Sometimes it’s good to post about yourself and things you and your company have done. That could be volunteering, galas, you name it. Put yourself out there, but don’t annoy the people. For younger audiences, a spammed social media timeline is like a blocked artery. Quality trumps quantity.   

Patience and Reciprocity

You aren’t going to get success overnight. This is something that you should know, owning your own brand and all. You have to commit. Also, don’t expect others to share your content when you are not sharing theirs. You have to be public in your social media venture. Some portion of the time you spend on social media should be focused on sharing, talking and publicizing others. It’s a simple case of, ‘I scratch your back and you scratch mine’.

What’s working and what’s not?

Always look at the work that you had already put out because this is where you are going to see the results of your hard work. It’s going to show you where you need to improve and what you have been doing right.


Keep up the good work, and you’ll reach your goals.


For Inquiries contact us at:
Office Line: (413) 301-7962
Email: info@wamplermacgregor.com
Website: http://www.wamplermacgregor.com


Keyword Research

Step 1: Write a list of topic relevant to your business.

First things first, come up with at least 5-10 topics that you think is important to your business. For example, if you are a blogger, your topics would mostly pertain to the topics of your blogs.  Ask yourself, what type of topic do you think your target audience is searching for in order for your business to be found. After you find some search words you can look them up on a program that can show you the monthly search volume of each of them. This allows you to see how important these topics are to your audience.

Step 2: Create keywords based on your topics.

Now we have to figure out what keywords can fall into the topics you picked. For instance, you’re a blog, and one of your topics is about, SEO. Brainstorm some keyword phrases that are related to this topic, which may include:

Types of SEO

SEO tutorial

SEO tools

Search engine marketing

What is SEO marketing

SEO marketing strategy

Once you have a final list, it’s time to figure out which keywords are most likely to rank well. It’s important to repeat this process because optimizing your website once isn’t going to get you the traffic that you want. If it makes it easier, you can ask your customers what terms they used to search for you online.

Step 3: Research related search terms.

If you cannot think of any more keywords, some people search for a topic or word and then look at the related search results. Also, after searching, scroll all the way to the bottom of the page and it will show you suggestions that are related to what you input. You can then research those suggested terms and look at their suggested terms.  Keywords can always spark inspiration for other keywords and phrases.

Step 4: Use short-tail and long-tail keywords.

The difference between short-tail and long-tail keywords is that short-tail is one to three words, and long-tail is four or more. Short-tail keywords are usually more generic (searched more) and generate more site traffic. It is important to have a balance between these two because even though you can generate a lot of traffic through short-tail keywords only, long-tail can give you extra traffic that you didn’t even know that you could get. Long-tail words are more desirable because if someone is looking for that specific topic, they are probably going to be more interested in your content. The words “how to create a blog” would satisfy the searcher way better than the word “blogging” will. Long-tail words are specific, so it makes it easier to tell what people are actually searching for, which is called searchers intent.

Step 5: How are your competitors ranking for their keywords?

A lot of people say to follow your competitors lead, but that doesn’t always have to be the case. Therefore, just because a keyword may be important to your competitor, doesn’t mean that they apply to you or your content. However, if your competitors are ranking better for the same search words, that means that you need to do some work to improve yours.


You can find the keywords you need for your site by researching it. Keyword research is an important factor in your site’s success. It takes time and determination, but it will be worth it in the long run. You cannot use keywords that aren’t relevant to your webpage’s content. Unique keywords should be used on your page so that the people clicking on your site know that they are getting what they searched for. Provide correct title tags and body content so that people don’t think that your site is clickbait. Your content should be compelling because that is what people value. Make sure to optimize your keywords every month, then every few months. Remember, your end goal is to create a list of keywords that help provide traffic but to also help make your progress bigger.


For Inquiries contact us at:
Office Line: (413) 301-7962
Email: info@wamplermacgregor.com
Website: http://www.wamplermacgregor.com



You Need to Know What Keywords Are

Keywords are words, ideas, topics, and phrases about your specific content that allow people to find your website via search engines. The keywords on your page should be relevant to what people are searching for so that they can find your content as easy as possible.

Why are keywords important?

When people type certain keywords into a search engine and click on them you will start to develop organic traffic. The keywords you choose will directly impact the amount of traffic you will get. The more traffic you have on your website the higher your ranking will be in the search engines.

What is keyword research?

Keyword research is the process of finding and analyzing search terms that people are entering into search engines. This process should help with your content and marketing strategy.

Why is Keyword Research Important?

Keyword research is always going to be directly linked to your customers, they always come first. It tells you what topics they are searching and how popular they are. Researching topics that get a high volume of searches per month can give you an idea of what type of content you should create or at least appeal to.  

Keywords by Intent

User intent is basically what the searcher is searching for when they put the keywords into a search engine. You do not want to use a popular keyword without first thinking about the user’s intent. It’s not okay to deceive the users with content that doesn’t match the keywords you are using.  


Types of Keywords

Short-Tail Keywords

Keywords that are usually one to three words long, for example:

Guitars

Guitar lessons

Guitar shops

Guitar picks

They can be found by using Google suggested search. Just enter one word and similar words and phrases should pop up.  

Long-Tail Keywords

Long-tail keywords are longer than 3 words and can be derived from short-tail keywords, for example:

Inexpensive guitar repair closest to me

Cheap guitar lessons in my area

It might look like they are too specific but rest assured if you go to Google and type in a word, there will be a lot a suggestions that are longer than three words. Long-tail words satisfy specific searcher intent and can be used to your advantage. Even so, short-tail keywords usually do have higher search volume than long-tail keywords.


For Inquiries contact us at:
Office Line: (413) 301-7962
Email: info@wamplermacgregor.com
Website: http://www.wamplermacgregor.com

4 Steps Towards SEO

Many people who run websites have limited understanding of SEO, and this is one of the main reasons why they might struggle to receive traffic. SEO is and will always be one of the most important things you do to build strong traffic for your website. Its goal is to help potential customers find your site and pages and to rank your pages’ relevance compared to your competitors.

Step 1: Customers

Initial keyword nomination; is a list of targeted search terms that are related to your customer base and its market segment. In order to optimize your site, you have to know what your customers are searching for. Before you do anything else, write a list of potential searches. Also, use keyword analysis; which is a list of keywords and phrases targeting your business and your trade. Sometimes it’s easier to ask your customers how they stumbled upon your site or the words they used to find it. For example, is you own a hotel in Florida, then your customers would be searching for things like:

‘hotels in Florida’

‘places to stay in Florida’

‘best-rated hotels in Florida

What Are Customers Searching For?

Most of the time, it’s likely that your customers will be searching for your business by using the words and phrases that you have written down. First, find the most common way people are searching for you (for example: Google, Bing. Yahoo, etc.), and then search words and phrases on your list. It’s likely that you will find some of the phrases in the search result titles. Page titles; are based on keywords that help build a page’s theme and direction.  This is important because websites optimize their title tags for SEO. Your page title should be simple, so it is easy to find.


Step 2:  Keywords

Understanding the basic concepts and metrics of keyword research is very important to the success of your site because it will help your site gain more organic traffic. Two metrics you should pay attention to is search volume and keyword difficulty; an average of monthly searches and an estimate of how easy or hard it is to appear on the first page of search results. Instead of only looking at the search volume, you should figure out how much traffic is being created per word. Prioritize keywords and phrases, plurals, singulars, and misspellings. There are a lot of commonly misspelled words and keywords that can be utilized in your SEO.

Certain web pages can get traffic from hundreds of long-tail (unpopular) and related keywords. When some people research, they can search for the same keywords or phrases in different ways. Even though it’s easier, not everyone puts ‘hotels in Florida’ in the search bar. You should look for similar phrases that pop up repeatedly. Some may say;

‘hotels in Miami, Florida’

‘Florida hotels close to Universal’

‘4-star hotels in Florida’


Step 3: Content Optimization

Besides keyword research, you also need to structure your pages so that it can satisfy the people who are contributing to your ranking. This starts with your site being optimized so your visitors have an enjoyable user experience. Don’t overwhelm your visitors with pop-ups, opt-in boxes, etc.

a)     Use short, descriptive URLs

Your web address is like a short description and it’s important you get it correct the first time because you should avoid having to change it. Descriptive URLs often have some of your target keywords or phrases. It tells the search engine what the topic of your page is. They should be as simple and natural-looking as possible so people can understand what they are looking at.

  • Don’t create URLs like this:
    • domain.com/3383_3833
  • Create URLs like this:
    • domain.com/drive_traffic

b)     Create meta titles and descriptions

Meta tags; are a line of HTML coding that contains metadata about a web page. Meta descriptions can also affect the click-through rate (affects how much traffic you get from search engines). It sets the name of the browser tag which Google and other search engines use in the page results. Since Google doesn’t use keyword tags anymore, meta description tags help influence your customers to click on your site even though they aren’t directly used for rankings.

c)     Optimize your images

The search engine isn’t going to see your images. You will have to tag them to describe and explain them. Images are great for humans, but search engines can struggle to make sense of them.


Step 4: Testing and Measuring

Maintenance; means that the addition and modification of your SEO throughout your business career is necessary to improve your search engine rankings. Testing and measuring; means that you should analyze the search engine rankings and website traffic to determine how effective the work you’re putting in is. I’m hammering the thought in your head because optimizing your website once isn’t going to show you great results. If you do not track and measure its effectiveness, then you can’t determine if it is succeeding. So, track your performance and measure how your content is ranking in Google over time! Baseline ranking assessment; is a record of your rankings. Create an excel spreadsheet when you first start your SEO journey to assess those rankings. Check weekly at first and then monthly. Also don’t forget to look at the metrics that show you organic traffic and the average ranking position for each keyword you are using and targeting, making sure you include them in your assessment. You will likely see increased traffic on your site, which means there is progress in your keywords.

Measuring Organic Traffic

Google Analytics

Acquisition > All Traffic > Channels > Organic Search


Optimization will take time and regular maintenance in order for the site to succeed and continue to succeed. But, if it’s done well, there should be an increase in your search engine ranking, which results in more traffic for your site and an increase in sales.  SEO might seem complicated, but it is quite simple after you learn the basics. Start slow and simple, and then it will be easier as you go. You are going to have to drill down and commit to SEO if you want that customer traffic. Now that you have some pointers, get to work.


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Email: info@wamplermacgregor.com
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