The Importance of SEO for Small Businesses

You’ve probably heard of SEO, but you may not know why it’s important to the success of your website. If you are a business or brand owner, you will need SEO and it’s benefits to take your company to the next level. We’re here to help you grasp a basic understanding of SEO and some ways that it can help increase the traffic to your websites as well as some things to avoid when putting it into action.

What is SEO?

“Search engine optimization” or SEO is the practice of increasing the quantity and quality of “website traffic”, which is how many people are clicking on your website’s link. Through “organic” (non-paid) search engine results, potential customers can help generate exposure to your brand. Consider SEO as a (free) investment in your future because it will not give you immediate success on the first day. It takes time, planning, and ongoing management for it to succeed.

Why is SEO Important?

SEO improves your company’s online presence and goals of said website. The majority of online traffic comes from search engines, and it trumps paid advertising, social media, and other online platforms. Organic searches receive more clicks than paid advertisements because it covers more, and it seems more credible to searchers. The comparison is quite high; only ~2.8% of people clicked on paid ads. When SEO is set up properly, it can pay dividends over time. It can be used for all types of businesses, especially if it offers services and products people want to search for information on.  If this is the case, then you will need to utilize SEO. Having a high-quality website and quality SEO will take your company to high places.

Website Traffic

Being visible on Google is always going to work in your company’s best interest. Google is the most visited website in the world and owns about 75% of the overall search market. This means that if you want the most representation, it is important that you follow their guidelines.

A large percentage of searchers often choose businesses that are listed on page one because they believe that they have more credible and trustworthy. The more clicks that your website gets, the higher its position when searched. Having a higher rating makes users believe that you are the best option.

It is important to heighten the quality of your website so that it can help deliver clear information to the search engines. This will index and display your content within search results. To be the first on the list, your link must have a “click-through rate” of 27.5%. According to the CTR study, if you rank first for a search term, for every 100 times that term is searched, you will receive 27-28 visitors. When your SEO is set up, you will be able to receive traffic 24/7, which is significant when compared to sales representatives calling and collecting leads/sales.


With Google Analytics, you are able to see what words are driving traffic, meaning that SEO is very measurable. This information allows your business’s website to be more successful. You can see demographics, interests, locale, and device information from analytics. So, if you don’t know what words to choose for your website, it would be a good option to look at them.

Local SEO

Using SEO means that you can reach any type of audience that you want. Local SEO allows the optimization for specific locales so that customers can find you quick and easy. This can benefit your website because people often look up the business before contact, 71% actually.

Improved User Experience and Usability

You want people to have a positive experience when they visit your website because it has a direct correlation to the perception of your business.  You should not deceive your users by using words that can give your link clicks. Yes, it’s important to get a good organic ranking and to be visible, but it will not leave your customers with a positive look at your company if you lead them astray from what they actually want. If they come to your website and they can’t find what they want, your performance will suffer. SEO intends to get users to your websites in the fewest amount clicks possible.

Your website’s pages are supposed to be created for the user, not the search engines. When creating words to gain clicks, make sure you think about what makes your website what it is. What makes it unique, valuable, or engaging? You have to make your URLs descriptive, short, keyword-rich when possible, and avoid non-letter characters. Your website’s performance will be negatively impacted if you use methods like cloaking, keyword stuffing, and duplicating content. There should never be hidden texts or links, and the creation of pages that aren’t original to your company.


SEO is a very useful tool to use when it comes to developing the integrity of your business’s website. It should have an impact on your website within a year of action and maintenance.  There are many other reasons why SEO is important and should be considered for business. It is a free way to get users and customers to click on that link and build a trusting relationship with your business.

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