Pros
Design
Pricing
Add-Ons
Marketing
Easy to Use
14-Day Free Trial
Great Customer Support
Built-in Speed & Security for Hosting
All The Necessary Features
Connect with Social Media
Shopify is very easy to use besides its learning curve. They have approximately 200 themes that look great and work on mobile. Shopify provides full SSL and keeps their sites fast. Customers do not have to wait for your page to load. They have great customer service 24 hours, 7 days a week. They also have FAQs, email/chat support and phone support. Shopify is SEO friendly, so you may have a good marketing experience. They come with a lot of built-in features and add-ons in their own app store. Some you have to pay for while others are free.
Cons
Blog
Traffic
Lock-in
No Email Hosting
Initial setup
Shopify Jargon
Content Marketing
Design Your Own Multilingual Store
Shopify is a little more expensive than the other options. Compared to BigCommerce, its is the same price except that the pro for Shopify is $299 compared to their $249.95. Shopify has its own blogging software, but it isn’t the best, especially if you are used to WordPress. If you want to do content marketing, your best option might be to find software somewhere else. Shopify also has a steep learning curve because they have their own jargon. For example, they use the word “collection” vs. “categories”. Another con is that your account is locked. If you wanted to try out another software, just like BigCommerce, you would have to close your shop. You do not have full control over the platform, unfortunately. This means if Shopify chooses to shut down operations one day, then you might lose your online shoppers.
Key Features
Enterprise Plan
Sales Channels
24/7 Support team
Expert Set-up Support
Free and Paid Themes
Shopify Blog with Guides
Own Credit
Card Payment Provider
Pricing
Wampler MacGregor & Associates 